SEO and Analytics Audits

If you’re interested in a thorough audit of your SEO program, analytics setup, or tagging strategy, read on:

Does any of this apply to you?

““This audit is spectacular. Exactly what we hoped it would be!””
— Melanie, client

  • You’re pretty sure your site does some things well organically, but you’re not sure which things.

  • You’re pretty sure your site could use some help in some areas of SEO, but again, you’re not sure which areas.

  • You have (limited) resources to tackle some things, but you’re not sure how to most efficiently use the time or which items to tackle first.

This is where I can help. I build comprehensive audits that dig into every aspect of the following systems to ensure you’re on the right track:

  • Organic Search

  • Google Analytics

  • Google Tag Manager

I do this with a thorough audit of each of the following systems on your site:

  • URL Structure

  • Google Analytics: Setup, Reporting, Events and Conversions

  • Google Tag Manager Setup and Implementation

  • Page Load and Site Speed

  • Mobile Readiness

  • XML

  • On-Page Optimization and Content

  • Google Search Console Audit

  • Title tags

  • Meta Descriptions

  • Schema and Rich Markup

  • On-Site Sitemap

  • Crawling and Indexing Obstacles

  • Image Optimization

  • 404 Error Handling

  • … and any custom issues you’re dealing with.

Each element in the audit is fully explained and prioritized based on site priority, benefit to the site, and difficulty of implementation.

Each element in the audit is fully explained and prioritized based on site priority, benefit to the site, and difficulty of implementation.

To perform a full audit, I need access to your Google Analytics and Google Search Console data. (Read-only is fine. I don't need Admin access.) Anything else I need comes from my own tools.

Timeline and What You Get: 

  • Full audits generally take about 30 days.

  • Niche audits (GA-only, GTM-only, etc.) generally take about two weeks.

  • I deliver a PDF audit document and a one-hour online conference outlining the key points and priorities.

  • Once the audit is delivered, your team can take it from there, or I can stick around to help with the implementations. Your call.

Interested? Let me know.